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Exhibit Design Search / Frequently Asked Questions / Banner Stands/Table Throws (TY) /

Any special considerations when designing for an Outdoor Display?

Yes. The first thing one can do is to assess where the audience is going to be located. If you are using Ridgeline or BaseLine A-Frames to control the direction of a crowd and want that same audience to recognize a brand from the event bleacher seats, a designer would create graphics with large recognizable branding from above and at a distance.

If you are designing a Valet that is to be seen from a vehicle passing by then the design must be large with few words.

If that same Valet A-frame is used for a menu board outside a cafe, it can include copy that can be read from a pedestrian at three feet. Simple rules are to consider
your audience, the distance they are viewing your display and the time they have to see it as they move along.

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