Yes. The first thing one can do is to assess where the audience is going to be located. If you are using Ridgeline or BaseLine A-Frames to control the direction of a crowd and want that same audience to recognize a brand from the event bleacher seats, a designer would create graphics with large recognizable branding from above and at a distance.
If you are designing a Valet that is to be seen from a vehicle passing by then the design must be large with few words.
If that same Valet A-frame is used for a menu board outside a cafe, it can include copy that can be read from a pedestrian at three feet. Simple rules are to consider
your audience, the distance they are viewing your display and the time they have to see it as they move along.
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